Shaken Not Stirred

Shaken not stirred is how the iconic spy James Bond orders his martinis, I still don't know why Mr. Bond prefers martinis that way he never says. But I digress this post is not about James Bond, this post is about Blender Bottle and its recent success in the health industry. Blender Bottle is the market leader in "shaker" bottles that users can put their favorite supplements and liquid into. Due to its unique stainless steel wire mixing ball Blender Bottle mixes ingredients with ease. The bottle is simple to use, easy to clean, and only consists of three parts. The product is a hit with fitness enthusiasts and everyone else who has been to the gym for more than a week. It costs about $7 to $9 so it's relatively inexpensive in addition to this it's also fairly durable so you don't need to buy new ones all the time.

Why is Blender Bottle number in the industry? There are plenty of other bottles out there that do the same thing for less and look pretty much the same. A Lot of people would say that Blender Bottle is numero uno because they were the first to the supplement accessory industry. Whether or not this is true is up for debate I'm sure there were shaker cup companies before Blender Bottle came along. Afterall people have been working out for a pretty long time before Blender Bottle was a thing. In my eyes there are two things that pushed Blender Bottle to the top of the industry. It wasn't being early to the party that made them great, they showed up fashionably late with a thick wad of cash. This capital was the first step to success for them, they were able to out produce, out sell, and out market the competition.

Ahhhhh so that it's that's how the management team made millions off a metal wire ball and a plastic cup. They had a lot of money that's not a great success story. Guess what you're right it's not that great of a come up story. But what do you when your number everyone knows the guy in second place is working the hardest. This is where Blender Bottle put the final nail in the coffin. Rather than being complacent and spending all day counting their money management decided to be proactive. The key to their sustained success is their point of purchase displays in almost every nutrition shop in the nation. If you're new to working or want to get serious about it chances are your going to buy supplements at GNC or some other store. In all these stores right next to the register is a giant Blender Bottle filled with normal sized bottles. So you say to yourself why not? Everybody else has one it's only seven bucks and it's right here. These point of purchase are what is keeping Blender Bottle at the top of it's game. If a competitor wanted to topple Blender Bottle they should attack the point of purchase displays in as many health stores as they can.