MVMT Watches

MVMT watches is an up and coming watch brand headquartered in California that started in 2013. The founders got their initial startup capital through a crowdsourcing website called indiegogo, their campaign was the second highest funded that year. Since then the company has become a well known brand and has even graduated to the international level.
 
So what's so unique about MVMT? There are thousands of watch companies in the market and many clothing and fashion companies also produce watches as accessories. The market is highly saturated and extremely competitive, not to mention that the more prominent manufacturers have been around for some time. What makes MVMT unique is their approach to marketing and their distribution model.

MVMT has an extremely strong online presence in fact I don't think I've seen their ads outside of a computer or phone screen. This marketing strategy does several things for the company. Firstly it reaches lots of potential customers eyes, most commonly I see their ads on Facebook, Twitter, Instagram, and probably some other social media platforms. Some might say that advertising solely on social media is a poor business choice, but for MVMT it is not. Advertising on social media is great choice for a company if its target market is the younger more tech orientated with less disposable income.
Good news for MVMT that's their market young adults, generally millennials like myself. Were glued to our phones all day long and what do we look at? Social media what a surprise. We are the consumers that don't have a ton of money to blow on a nice watch, I know I wouldn't spent $600 on a watch right now. I'm broke most of the time but hey show me a good looking watch at a decent price and I might buy it.

This brings me into the second part of MVMT's strategy no brick and mortar stores. There is no intermediary between them and the end consumers, just a shipping company. This allows MVMT to reduce the final selling price of the watch and attract the consumers that it wants. No middle man like Macy's that needs to markup the price by %15. The company's founders say that MVMT's mission is to get rid of brand inflated prices and offer consumers a quality product with quality looks at lower prices. So far the plan is working for them, despite only have 20 employees last year they pulled in an estimated $5million in revenue. Not bad for a second year startup company in a saturated industry, so MVMT keep doing what your doing its working. (Maybe send me a watch if you this too)